The rules nobody prints on the invitation.
For doing business somewhere you didn't grow up. What to send first, who actually decides, what a long pause means, what to wear. And the small things that end a deal without anyone telling you why.
Every market sits on the same eight scales.
These are the dimensions on which business cultures disagree about what counts as normal behaviour. Three markets are plotted here. Every market has a full position inside, with what to do about it.
Is the message in the words, or in what is left unsaid?
How bluntly is criticism delivered?
Do they want the why before the what?
How much distance sits between boss and team?
Who actually makes the call, and how slowly?
Is trust built at the desk or at dinner?
Is open debate productive or rude?
Is the agenda a contract or a suggestion?
For anyone landing somewhere new with something to prove. Not advice on where to go, but on how to work once you're there.
Pack it with you.
Every code opens free: the eight scales, a brief tailored to your role, one do and one don't. A subscription opens the rest of it, on every market, and keeps it current while you travel.
- →Every culture code, unlocked
- →Field notes in real time
- →Add your notes & propose edits
- →Compare any two markets
- →Everything in Passport for 60 days
- →Up to 5 markets pinned offline
- →Printable one-pager per market
- →5 seats, add more at ₽900 / $8 each
- →Private team notes layer
- →Briefing call per trip (Trip Prep)
- →Invoice & PO billing
- →Full atlas, no charge
- →Your notes carry your community badge
- →Renews with your membership
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